The Bum Bumz Story
Bum Bumz began with a simple idea: what if a plush toy could be more than something soft to hug — what if it could be a character you actually get to know? Every Bum Bumz plushie is designed as its very own personality, with a name, a backstory and a series to belong to, so collecting them feels like meeting a whole cast of squishy little friends.
That signature bean-filled bottom isn’t just for cuddles. It gives each Bum Bumz its unmistakable sit-up-and-squish feel, and it’s why they look just as good perched on a shelf as they do tucked into bed. From food-shaped favourites and cosmic characters to holiday friends and licensed stars, the range is built to be enjoyed, displayed and added to over time.
Today Bum Bumz have become some of the most trending plushies around — loved by kids as everyday cuddle buddies and by grown-up collectors chasing the newest release. This is the official home of Bum Bumz plush, where you can meet the characters and find the ones worth bringing home.
What Bum Bumz Stand For
The things that make every Bum Bumz plushie special.
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Characters, Not Just Toys
Every Bum Bumz has a name, a story and a series — collectible personalities designed to be met, loved and gathered together.
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Squishy by Design
The signature bean-filled bottom gives each Bum Bumz its cuddly, sit-up-and-squish feel — soft to hug and made to last through plenty of play.
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The Russ Standard
Made by Russ, a trusted plush name, so every Bum Bumz stuffed animal is finished to a quality you can feel the moment you pick it up.
Made by Russ
Bum Bumz are made by Russ, a plush and gift brand families have trusted for decades. That heritage is the reason Bum Bumz feel a cut above ordinary stuffed animals — the fabrics, the finishing and the attention to each character’s details all reflect a plush maker that has been perfecting the craft for a very long time.
Rather than a single toy, Russ built Bum Bumz as an ever-growing collection. New characters, themed series and licensed collaborations arrive regularly, each one a named collectible in its own right. It’s a range designed for the joy of the hunt: start with one Bum Bumz plushie and there’s always another personality waiting to join the crew.
Because Bum Bumz are sold through trusted retailers online, you can browse the current line-up, compare sizes and check availability whenever it suits you — and know that every plushie carries the quality the Russ name stands for.
About Bum Bumz — Your Questions
Bum Bumz are collectible plush toys — soft, squishy stuffed animals that each have their own name, personality and backstory. Their signature bean-filled bottom lets each one sit up and squish down, so they’re as fun to display as they are to hug. The range covers food characters, cosmic and holiday friends and licensed favourites across 4.5-inch, 7.5-inch and 12-inch sizes.
Bum Bumz are made by Russ, a plush and gift brand families have trusted for decades. That experience is a big part of why Bum Bumz feel a step above ordinary plush — each stuffed animal is designed as a named collectible character and finished to Russ’s quality standard.
This is a dedicated home for the Bum Bumz plush range, where you can meet the characters, browse by collection and find current products. Every Shop and View Plushie link takes you to the official Bum Bumz listings so you can check live sizes, pricing and availability before you buy.
The easiest way to start is to pick a character or series you love — the food-themed SweetBumz and KitchenBumz are popular first buys, as are the licensed friends. From there, new characters and releases are added regularly, so there’s always a next Bum Bumz to add to your collection. Browse by collection to find your favourites.
Meet the Whole Bum Bumz Crew
Squishy, collectible and full of personality — explore the Bum Bumz plush range and find the characters worth bringing home.